+65
[01]
INBOUND LEADS GENERATED.
From paid ads in the first 30 days.
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Case study · No. 01
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Salt Lake City, UT
Rock canyon landscape
From REFERRAL-ONLY TO A PREDICTABLE PIPELINE in the first month.
Website
Paid ads
CRM & automation
Lead nurture
content
You can't wear all the hats as a business owner. STATIC took a whole lot off my plate so I could focus on running the business instead of trying to find more work.
Levi JohnRock Canyon Landscape - Utah County
Here's what changed in the first 30 days.
65 inbound leads. 32 booked estimates. $506K in pipeline value generated in the first month from paid ads alone.
32
[02]
BOOKED ESTIMATES.
Over 50% of inbound leads converted into appointments.
8.5
X
[03]
Return on ad spend.
$21K closed from only $1,200 in ad spend during month one.
$506
K
[04]
Pipeline value generated.
Tracked through booked estimates and inbound leads from paid ads.
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the turnaround
From REFERRAL-ONLY TO A PREDICTABLE PIPELINE
65 inbound leads, $506K in pipeline value, and 32 booked estimates in the first month from paid ads alone.
Before
- Lead flowReferral-based growth with inconsistent lead flow and no predictable pipeline.
- AD CREATIVENo paid ads, no professional content, no creative testing.
- SPEED TO LEADLeads sat for days while the owner worked in the field and handled everything manually.
- SALES PIPELINELeads tracked manually in the Notes app with little visibility into ROI.
- OWNER WORKLOADThe owner handled job sites, estimates, lead follow-up, and scheduling alone.
VS
After
- LEAD FLOW65 inbound leads, 32 booked estimates, and over $506K in pipeline value in the first month.
- AD CREATIVE25 professionally filmed ad variations tested across multiple hooks and offers.
- SPEED TO LEADInbound leads contacted within 60 seconds with automated follow-up and booked estimates directly on the calendar.
- SALES PIPELINE$21K closed in the first month from only $1,200 in ad spend, with every lead tracked through the CRM pipeline.
- OWNER WORKLOADSTATIC handled lead follow-up, appointment booking, and CRM management — freeing the owner to focus on growth and operations.
Returns
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4.9/5
●
average rating
from click to estimate
leads that convert
° balanced
· 25%
1-month window
// distribution sums to 100%
// gmt [oct·25]
65(leads)
inbound Leads Generated
From paid ads in the first 30 days.
32(estimates)
Booked Estimates
Over 50% of inbound leads converted into appointments.
8.5x(roas)
Return On Ad Spend
$21K closed in month one from only $1,200 in ad spend.
506K(pipeline)
Pipeline Value Generated
Estimated work tracked from inbound leads and booked estimates.
Building blue collar brands since 2019