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Case study · No. 06
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Salt Lake City, UT
Koala Pools
Utah's premier luxury pool builder
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Vertical
[01]
CUSTOM pools
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Year
[02]
2025
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location
[03]
Utah / 84121
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about the client
From private residences to resort-style retreats, koala pools designs and builds pools and spas that redefine outdoor luxury through elegant design and enduring quality.
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4.9/5
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average rating
Website system
Real Content.
For real work.
Their old Wix site converted at 0.8%. We rebuilt the experience around speed, clarity, and instant quote intent so the new site could turn visitors into booked work.
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the turnaround
From a one-truck operation to Utah County’s #1
Nine months. Same team, same trucks — three times the bookings. Here’s the score on every axis that mattered.
problem
- Booking flowPhone tag — leads waited 3+ days.
- Sales coverageOne owner doing sales after 9pm.
- Site conversionWix template that converted at 0.8%.
- Attribution$0 visibility — no idea what was working.
- Quote turnaroundManual PDFs sent over email, by hand.
VS
solution
- Booking flowAuto-routed in <3 min, 24/7.
- Sales coverage1 rep working bankers’ hours.
- Site conversion4.6% — a 5.7× lift.
- AttributionEvery dollar tracked, click → booking.
- Quote turnaround60 seconds, branded & signed.
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Building blue collar brands since 2019