+155
%
[01]
Lead volume vs. 6 months prior.
Organic, paid, and nurture channels combined — every source up.
●
Case study · No. 01
●
Salt Lake City, UT
2 brothers
From a one-truck install crew to the busiest pool builder in Utah
County in nine months.
Website
Paid ads
CRM & automation
Lead nurture
Lead nurture
Static built us a system that ran while we slept. We tripled bookings without hiring a single salesperson.
Parker duvallPurchase Green - Utah County
No fluff, just numbers.
A new site built for conversion, ad spend cleaned up, and a CRM that captures, routes, and nurtures every lead automatically — here’s what changed in nine months.
$246
k
[02]
Pipeline value added.
Attributable to Static across site + paid + CRM nurture.
8.5
X
[04]
Return on ad spend.
Attributable to Static across site + paid + CRM nurture.
$246
k
[02]
Pipeline value added.
Attributable to Static across site + paid + CRM nurture.
●
the turnaround
From a one-truck operation to Utah County’s #1
Nine months. Same team, same trucks — three times the bookings. Here’s the score on every axis that mattered.
Before
- Booking flowPhone tag — leads waited 3+ days.
- Sales coverageOne owner doing sales after 9pm.
- Site conversionWix template that converted at 0.8%.
- Attribution$0 visibility — no idea what was working.
- Quote turnaroundManual PDFs sent over email, by hand.
VS
After
- Booking flowAuto-routed in <3 min, 24/7.
- Sales coverage1 rep working bankers’ hours.
- Site conversion4.6% — a 5.7× lift.
- AttributionEvery dollar tracked, click → booking.
- Quote turnaround60 seconds, branded & signed.
Returns
●
4.9/5
●
average rating
Pipeline
Distribution
leads that move
° balanced
· 25%
9-month window
// distribution sums to 100%
// gmt [oct·25]
5.2(roas)
Blended ROAS
Trailing 90-day average. Target was 4× - cleared in month four and held since.
5.2(roas)
Blended ROAS
Trailing 90-day average. Target was 4× - cleared in month four and held since.
5.2(roas)
Blended ROAS
Trailing 90-day average. Target was 4× - cleared in month four and held since.
5.2(roas)
Blended ROAS
Trailing 90-day average. Target was 4× - cleared in month four and held since.
Website system
Rebuilt for conversion.
Their old Wix site converted at 0.8%. We rebuilt the experience around speed, clarity, and instant quote intent so the new site could turn visitors into booked work.
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BeforeAfter
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Building blue collar brands since 2019
Social
Short-form video built to show the crew, the craft, and the proof behind the work.