Case study  ·  No. 04
Salt Lake City, UT

Built Exteriors

Simplifying exterior construction with innovative turnkey solutions
that prevent leaks, limit risk, and emphasize teamwork and integrity.

SOcial media
content
branding

Static built us a system that ran while we slept. We tripled bookings without hiring a single salesperson.                

Parker duvall
Purchase Green - Utah County

No fluff, just numbers.

A new site built for conversion, ad spend cleaned up, and a CRM that captures, routes, and nurtures every lead automatically — here’s what changed in nine months.

+155
%
[01]

Lead volume vs. 6 months prior.

Organic, paid, and nurture channels combined — every source up.

$246
k
[02]

Pipeline value added.

Attributable to Static across site + paid + CRM nurture.

8.5
X
[04]

Return on ad spend.

Attributable to Static across site + paid + CRM nurture.

$246
k
[02]

Pipeline value added.

Attributable to Static across site + paid + CRM nurture.

Before

  • Booking flow
    Phone tag — leads waited 3+ days.
  • Sales coverage
    One owner doing sales after 9pm.
  • Site conversion
    Wix template that converted at 0.8%.
  • Attribution
    $0 visibility — no idea what was working.
  • Quote turnaround
    Manual PDFs sent over email, by hand.
VS

After

  • Booking flow
    Auto-routed in <3 min, 24/7.
  • Sales coverage
    1 rep working bankers’ hours.
  • Site conversion
    4.6% — a 5.7× lift.
  • Attribution
    Every dollar tracked, click → booking.
  • Quote turnaround
    60 seconds, branded & signed.
Case study
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