+105
[01]
Qualified leads first 20 days
Inbound leads generated from paid ads.
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Case study · No. 05
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Salt Lake City, UT
2 brothers
15.5x return on ad spend, $196K in pipeline value, and over 100 qualified leads generated in the first 20 days.
Website
Paid ads
CRM & automation
CONTENT
Lead nurture
It's a game changer, it completely changed everything for us, working with static.
Braxton hale2 brothers windows
Here's what changed in the first 20 days.
15.5x return on ad spend, $196K in pipeline value, and over 100 qualified leads generated in the first 20 days.
$196
K
[02]
Pipeline value added.
Tracked through quotes, booked estimates, and active opportunities.
15.5
X
[04]
Return on ad spend.
Generated from targeted campaigns focused on homeowners replacing windows.
$61
K
[02]
Revenue in the first 20 days.
Closed revenue generated from inbound leads during launch.
●
the turnaround
from quotes to
closed jobs
15.5x return on ad spend, $196K in pipeline value, and over 100 qualified leads generated in the first 20 days.
Before
- LEAD QUALITYLow-quality leads with little visibility into what was actually working.
- AD STRATEGYUnclear campaign structure, inconsistent targeting, and ad spend climbing without transparency.
- TRACKING & VISIBILITYLimited reporting and no clear understanding of where leads or revenue were coming from.
- BUDGET CONTROLAd spend continued increasing without a predictable return.
- BUSINESS IMPACTMarketing felt difficult to trust, scale, or confidently invest into long term.
VS
After
- LEAD QUALITYHigher-intent homeowners actively searching for replacement windows and ready to book estimates.
- AD STRATEGY30 fresh ad variations tested across targeted campaigns built specifically for Utah homeowners.
- TRACKING & VISIBILITYEvery lead tracked through a streamlined CRM and connected directly back to campaign performance.
- BUDGET CONTROLA controlled budget generating measurable pipeline growth and closed revenue.
- BUSINESS IMPACTHigher-quality leads, stronger visibility, and revenue matching previous performance within the first launch phase.
Returns
●
4.9/5
●
average rating
CONTROLLED GROWTH
results you can track
° balanced
· 25%
20-DAY window
// distribution sums to 100%
// gmt [oct·25]
30(ads)
NEW AD VARIATIONS
Fresh creative tested across multiple homeowner-focused campaigns.
100%(tracked)
FULL LEAD VISIBILITY
Every lead tracked through campaigns, landing pages, and CRM reporting.
105+(leads)
HIGHER-QUALITY LEADS
Inbound homeowners actively searching for replacement windows.
15.5X(roas)
RETURN ON AD SPEND
Higher-quality leads and measurable revenue from a rebuilt campaign system.
Building blue collar brands since 2019