Case study  ·  No. 01
Salt Lake City, UT

HIGH COUNTRY IRON DOORS

Consistent inbound leads, premium positioning, an 8.8x return on ad spend, and a brand that finally matched the quality of the work.

Website
Paid ads
CRM & automation
Lead nurture
Lead nurture

I started seeing ads take off from the very beginning, and quickly realized the value STATIC brings is well worth it.

Tanner Hansen
HIgh Country Iron Doors

Better Content. Better Leads. Bigger Projects.

Professionally managed ads and content generated an 8.8x return on ad spend while helping High Country Iron Doors attract more premium projects.

+155
%
[01]

Lead volume vs. 6 months prior.

Organic, paid, and nurture channels combined — every source up.

$246
k
[02]

Pipeline value added.

Attributable to Static across site + paid + CRM nurture.

8.8
X
[03]

Return on ad spend.

$21K closed from only $1,200 in ad spend during month one.

$246
k
[02]

Pipeline value added.

Attributable to Static across site + paid + CRM nurture.

the turnaround

From a REFFERALS TO A REAL BRAND

Consistent inbound leads, premium positioning, an 8.8x return on ad spend, and a brand that finally matched the quality of the work.

Before

  • LEAD FLOW
    Growth relied mostly on word of mouth and referrals.
  • AD CREATIVE
    Inconsistent iPhone photos and occasional before-and-after posts.
  • LEAD QUALITY
    Limited control over the type and size of incoming projects.
  • BRAND PRESENCE
    Little online consistency and no real marketing system.
  • OWNER CONFIDENCE
    Marketing felt inconsistent, time-consuming, and difficult to manage internally.
VS

After

  • LEAD FLOW
    Consistent inbound leads helped the company grow and hire more team members.
  • AD CREATIVE
    Professionally filmed content and ads that reflected the quality of the work.
  • LEAD QUALITY
    Higher-end homeowners and builders started reaching out already familiar with the brand.
  • BRAND PRESENCE
    Consistent ads and content positioned High Country Iron Doors as a premium brand online.
  • OWNER CONFIDENCE
    After briefly turning ads off, the owner quickly realized the value of having a professional team behind the brand.
Returns
4.9/5
average rating

Pipeline
Distribution

leads that move
° balanced · 25%
Capture
28
%
Forms, paid leads, YouTube
Route
34
%
Auto-routed in <3 min
Nurture
23
%
SMS first, email second
Report
16
%
Daily revenue dashboard
9-month window
// distribution sums to 100%
// gmt [oct·25]
5.2(roas)
Blended ROAS

Trailing 90-day average. Target was 4× - cleared in month four and held since.

5.2(roas)
Blended ROAS

Trailing 90-day average. Target was 4× - cleared in month four and held since.

5.2(roas)
Blended ROAS

Trailing 90-day average. Target was 4× - cleared in month four and held since.

5.2(roas)
Blended ROAS

Trailing 90-day average. Target was 4× - cleared in month four and held since.

Website system

Rebuilt for conversion.

Their old Wix site converted at 0.8%. We rebuilt the experience around speed, clarity, and instant quote intent so the new site could turn visitors into booked work.

Built

To

Book

Work.

M3 · SITEWe optimise for booked jobs, not vanity metrics.M3 · SITE
BeforeAfter
Case study
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